Doradus is currently developing a 250 key Homewood Suites on land it has purchased on the Northern side of Flamingo 
Crossings outside of the Western Gate to Walt Disney World in Orlando, Florida.

Brand Overview

Homewood Suites by Hilton, a leader in customer satisfaction and performance, is the logical choice for owners and operators in the extended-stay segment. By offering home-like comforts and quality bundled services that appeal to the lucrative upscale extended-stay guest, this brand has remained a strong performer in good economic times and bad. On top of that reliability, Homewood Suites by Hilton offers a blueprint for success that has fueled unprecedented growth for the brand. It remains a great investment opportunity and can be designed to complement a variety of site locations. product that supports a balanced hotel portfolio. With an efficient prototype that can be customizable to suburban and urban locations, new builds and adaptive reuse, Homewood Suites by Hilton offers a fresh product with an average property age of just seven years. And to maintain that freshness, a brand-wide product improvement program was recently undertaken, resulting in an extremely high-quality portfolio.

Brand Description

Homewood Suites by Hilton offers a unique approach to longer stays allowing guests to stay in their routine while traveling for business or leisure. Our spacious one & two bedroom suites are equipped with a full kitchen & refrigerator where guests can cook home-like meals without leaving their suite. A free hot breakfast is served daily in the lodge, as well as complimentary evening social Monday through Thursday. Additional amenities include free Wi-Fi, business center, fitness center, sport courts, swimming pools and complimentary grocery shopping service – everything guests need to feel at home, whether they stay with us a week, a month or more.

Relative Positioning

The Homewood Suites by Hilton is Hilton’s upscale extended-stay brand. It is positioned above the Home2Suites by Hilton by service level, product features and rate level.

Doradus is in the process of developing a 250 key Residence Inn on land it has purchased on the Northern side of Flamingo Crossings outside of the Western Gate to Walt Disney World in Orlando, Florida.

Brand Overview

Residence Inn by Marriott is a pioneer in the extended-stay hotel segment, being the first to serve the needs of business travelers seeking apartment-style accommodations for longer stays. Opening its doors to guests in 1975, the brand quickly assumed a leadership role, spearheading design and service standards for this lodging tier. Marriott International purchased the 96-property Residence Inn Corporation in 1987 and has since developed Residence Inn by Marriott into the largest extended-stay hotel brand in the United States. To date there are 713 Residence Inns in the United States with 161 under development.

Relative Positioning

The Residence Inn by Marriott is Marriott’s extended stay offering and is positioned to provide a service level above the TownePlace Suites in the upper moderate price tier. What differentiates it is its upscale style, spacious suites and the strength of Marriott’s brand recognition and distribution footprint.

Brand Description

An all-suite brand, Residence Inn combines upscale style and functionality:  suites are spacious, allowing travelers the ability to work and relax, maintaining balance while on the road. Featuring full kitchens and separate living and sleeping areas in every room, Residence Inn provides guests flexibility and options that fit their routine. Connectivity to home and office, health and fitness options, as well as comfortable public areas to socialize or relax for both business and leisure guests.

Signature Elements and Guest Offerings

Key aspects of the Residence Inn are: 
  • Mix of studio, one and two bedroom suites designed to meet the needs of business and leisure travelers.
  • Not just large, but well zoned spaces that make the guest suite feel like a place to live.  
  • Separate zones for relaxing, working, sleeping, eating and bathing.
  • Full kitchens in every suite, so guests can heat leftovers, make coffee, store their favorite beer/wine and prepare easy meals.
  • A unique culture and service model that generates the highest service scores in the Marriott portfolio.
  • “Keep It Fresh” Complimentary Hot Breakfast daily.
  • “The Mix” specialize evening social hours providing a variety of food and beverage.

Doradus is in the process of developing a 250 key Home2Suites on land it has purchased on the Northern side of Flamingo Crossings outside of the Western Gate to Walt Disney World in Orlando, Florida.
Brand Overview
The Home2Suites by Hilton launched its development in January 2009 and opened the first hotel in 2011.  By the year end 2014 it opened its 45th hotel and has 68 planned openings in 2016. The Home2Suites is the fastest growing brand in Hilton’s history.
Brand Description
The Home2Suites by Hilton is a mid-tier, extended-stay hotel brand designed with the budget-conscious traveler in mind. Typically built as 100-200 room units in urban, airport and suburban locations. The properties are designed to appeal to both business and leisure travelers in the rapidly expanding extended-stay segment and is ideal for corporate clients seeking to place their employees on extended assignment. Every guest can choose from studio or one-bedroom suites,featuring contemporary design elements, studio kitchens and flexible-use space.
Relative Positioning
The Home2 Suites by Hilton is Hilton’s mid-tier extended-stay brand. It is positioned belowHomewood Suites by Hilton by service level, product features and rate level.  What differentiatesit are fresh contemporary design elements, multi-functional community spaces and a comfortableand familiar environment for its guests. It is intended to achieve a rate premium to competingbrands based on a superior product offering and the strength of Hilton’s brand recognition and
distribution footprint.
Signature Elements and Guest Offerings 
Key aspects of the Home2 Suites are:
  • Studio rooms taking up 323 square feet, one bedroom suites starting at 490 square feet and a minimum of community space of 4,200 square feet.
  • The prototype can be adapted by developers to meet market needs and requirements.
  • All rooms feature the proprietary Home2 Suites by Hilton “working wall”.  Running the length of one wall, it incorporates the kitchen and a flexible working space to connect separate living and bedroom zones, including a kitchen, a work area, a 42” TV, counter space, drawers, shelves and a closet.
  • The Inspired Table, where free continental breakfast is served daily
  • The Oasis, a multi-functional space that morphs from a breakfast area in the morning, to a place of work or relaxation throughout the day.
  • Spin2 Cycle is an integrated laundry and fitness facility where guests can work out while getting a load of laundry done.

Doradus is currently developing a 250 key Fairfield Inn & Suites on land it has purchased on the Northern side of Flamingo Crossings outside of the Western Gate to Walt Disney World in Orlando, Florida. 

Brand Overview

Fairfield Inn & Suites by Marriott® is an established leader in the moderate-tier segment, offering value and consistency, and quality service to business travelers. The brand appeals to owners and franchisees who recognize a strong economic model and investment that works. The brand’s outstanding performance and over 25 years of history have been driven by a clear message of quality, value and operational excellence.Fairfield Inn & Suites® appeals to travelers who want to maintain momentum and stay balanced and uniquely supports productivity and well-being with smart spaces, health-conscious options, and a stress-free experience so you never skip a beat.The Fairfield Inn & Suites innovative Generation 4 prototype provides owners and investors with options and flexibility to meet specific market needs and deliver a strong ROI. Whether the hotel is located in an urban, secondary or tertiary market, this innovative design allows owners to adapt the model based on specific location and site requirements.

Brand Guidelines

Guestrooms

  • Modern “Perspectives” guest room/suite décor package
  • Décor package offers multiple options and artwork to regionalize and differentiate each hotel
  • Redesigned suite room geared to improve living and sleeping areas
  • Minimum 25% suite mix
  • Comfortable, high quality beds and bedding
  • Improved bath with shower only compartment in all king guest room/suite
  • Multifunctional smart wardrobe, creating space for a refrigerator, optional microwave and coffee maker
  • Purposeful storage solutions for hanging items, a luggage counter and drawers
  • Flexible workspace with mobile desk, ergonomic chair, and outlets where you need them

Public Spaces

  • Contemporary design and flexible prototype to meet varying site and market requirements
  • Functional and efficient public space and lounge area with open views, natural light, and amenities guests need
  • Breakfast room with multiple seating offerings for increased seating capacity
  • Free Wi-Fi in all areas of the hotel
  • Complimentary daily hot breakfast
  • “the Corner Market” – 24/7 grab & go food and beverage access
  • Refined Business Center/Connect and Print zone, Pool, Exercise Room and Guest Laundry
  • Meeting rooms (based on market need)
  • Outdoor lounge and seating areas (based on market need)
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Click to view a Time Lapse image of the Project Underway

Doradus is currently developing a 179 key Home2Suites on land it has purchased in a mixed-use development in Uptown Charlotte.

Brand Overview

The Home2 Suites by Hilton launched its development in January 2009 and opened the first hotel in 2011.  By the year-end 2014, it opened its 45th hotel and has 68 planned openings in 2016. TheHome2 Suites is the fastest growing brand in Hilton’s history.

Brand Description

The Home2 Suites by Hilton is a mid-tier, extended-stay hotel brand designed with the budget-conscious traveler in mind. Typically built as 100-200 room units in urban, airport and suburban locations. The properties are designed to appeal to both business and leisure travelers in the rapidly expanding extended-stay segment and is ideal for corporate clients seeking to place their employees on extended assignment. Every guest can choose from studio or one-bedroom suites, featuring contemporary design elements, studio kitchens, and flexible-use space.

Relative Positioning

The Home2 Suites by Hilton is Hilton’s mid-tier extended-stay brand. It is positioned below Homewood Suites by Hilton by service level, product features, and rate level.  What differentiates it are fresh contemporary design elements, multi-functional community spaces and a comfortable and familiar environment for its guests. It is intended to achieve a rate premium to competing brands based on a superior product offering and the strength of Hilton’s brand recognition and distribution footprint.

Signature Elements and Guest Offerings

Key aspects of the Home2 Suites are:  

  • Studio rooms taking up 323 square feet, one bedroom suites starting at 490 square feet and a minimum of community space of 4,200 square feet.
  • The prototype can be adapted by developers to meet market needs and requirements.
  • All rooms feature the proprietary Home2 Suites by Hilton “working wall”.  Running the length of one wall, it incorporates the kitchen and a flexible working space to connect separate living and bedroom zones, including a kitchen, a work area, a 42” TV, counter space, drawers, shelves and a closet.
  • The Inspired Table, where free continental breakfast is served daily
  • The Oasis, a multi-functional space that morphs from a breakfast area in the morning to a place of work or relaxation throughout the day.
  • Spin2 Cycle is an integrated laundry and fitness facility where guests can work out while getting a load of laundry done.
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Link to a Time Lapse of the Project

Doradus is currently developing a 120 key AC Hotel by Marriott on a long-term ground lease from the City of Huntsville as a joint venture with the master developer of a mixed-use development in Huntsville, Alabama.

Brand Overview

AC Hotels by Marriott is the result of a 2011 joint venture between the Spanish hotel group AC Hotels and Marriott International Inc.  AC Hotels consists of 90 luxury hotels located in Spain, Portugal, and Italy. Under the long-term agreement, Marriott International Inc. will manage and franchise the AC brand worldwide.  To date, there are five AC hotels in the United States, including Chicago, New Orleans, Washington, D.C., Kansas City and Miami Beach, with a pipeline of an additional fifty domestic locations under development.

Brand Description

The brand markets itself as a European-style luxury brand featuring design-driven, contemporary styling in an urban setting and caters to the X and Y generational traveler who is looking for a unique experience. The hotels feature a contemporary room design, event and meeting space, a fitness facility, the “AC Kitchen” which provides a European-inspired breakfast each morning, including assorted European and domestic cheeses, freshly baked croissants, artisanal cured meats, selection of yogurts and cereals, seasonal fruits and sweet and savory breakfast tarts, and the AC Lounge, featuring handcrafted cocktails and European-inspired small plates.

Relative Positioning

The AC Hotel by Marriott is Marriott’s luxury/lifestyle offering and is positioned to provide a service level above their Moxy brand.  Positioned between do-it-yourself and full-service, AC offers “Select Service,” which means a staffed lounge with waiter service but no room service or pool.

Signature Elements and Guest Offerings

Key aspects of the AC Hotel are:

Guest Rooms

  • Simplistic design with consistent FF&E in all rooms
  • Signature closet featuring exposed design
  • Showers as standard
  • Work desk and luggage bench
  • Thoughtful architectural lighting
  • Complimentary Wi-Fi
  • 47” Television
  • Two prototype room designs

AC Lounge

  • Contemporary European design infused with signature lounge seating and multimedia area
  • Known for its dynamic atmosphere
  • Selective mix of beverages and delectable bar bites
  • The AC Lounge defines the local bar scene

Library

  • A collaboration area with low communal table
  • Reading area with carefully curated press, magazines, city guides
  • Wireless printer and laptop or tablet for guest use
  • Adjacent to the AC Lounge

 Meetings

  • Required are two AC Media Salons with integrated technology
  • One medium-sized room for business or social events (optional)
  • Featuring Workspace on Demand by Marriott for online meeting space bookings

 Fitness

  • Complimentary state-of-the-art fitness facilities
  • Accessible seven days a week, 24 hours a day
  • Personal viewing screens (i.e., LCD TV) on all cardio equipment
  • 32” Flat-panel TV

 Retail

  • Sleek retail display adjacent to registration
  • Innovative shelving with vibrant lighting
  • Features specialty waters, sweet treats, and delectable snacks

The AC by Marriott would be the first lifestyle hotel in the market. The Marriott room supply is undersupplied in comparison to its primary competitor, Hilton.  Market demand is outpacing supply.

Doradus is currently developing a 150 key AC Hotel by Marriott as a joint venture with the master developer of a mixed use development in Brentwood, Tennessee.

Brand Overview

AC Hotels by Marriott is the result of a 2011 joint venture between the Spanish hotel group AC Hotels and Marriott International Inc.  AC Hotels consists of 90 luxury hotels located in Spain, Portugal and Italy. Under the long-term agreement, Marriott International Inc. will manage and franchise the AC brand worldwide.  To date there are five AC hotels in the United States, including Chicago, New Orleans, Washington, D.C., Kansas City and Miami Beach, with a pipeline of an additional fifty domestic locations under development.

Brand Description

The brand markets itself as a European-style luxury brand featuring design driven, contemporary styling in an urban setting and caters to the X and Y generational traveler who is looking for a unique experience. The hotels feature a contemporary room design, event and meeting space, a fitness facility, the “AC Kitchen” which provides a European-inspired breakfast each morning, including assorted European and domestic cheeses, freshly baked croissants, artisanal cured meats, selection of yogurts and cereals, seasonal fruits and sweet and savory breakfast tarts, and the AC Lounge, featuring hand-crafted cocktails and European-inspired small plates.

Relative Positioning

The AC Hotel by Marriott is Marriott’s luxury/lifestyle offering, and is positioned to provide a service level above their Moxy brand.  Positioned between do-it-yourself and full-service, AC offers “Select Service,” which means a staffed lounge with waiter service but no room service or pool.

Signature Elements and Guest Offerings

Key aspects of the AC Hotel are:

Guest Rooms

  • Simplistic design with consistent FF&E in all rooms
  • Signature closet featuring exposed design
  • Showers as standard
  • Work desk and luggage bench
  • Thoughtful architectural lighting
  • Complimentary Wi-Fi
  • 47” Television
  • Two prototype room designs

AC Lounge

  • Contemporary European design infused with signature lounge seating and multimedia area
  • Known for its dynamic atmosphere
  • Selective mix of beverages and delectable bar bites
  • The AC Lounge defines the local bar scene

Library

  • A collaboration area with low communal table
  • Reading area with carefully curated press, magazines, city guides
  • Wireless printer and laptop or tablet for guest use
  • Adjacent to the AC Lounge

 Meetings

  • Required are two AC Media Salons with integrated technology
  • One medium-sized room for business or social events (optional)
  • Featuring Workspace on Demand by Marriott for online meeting space bookings

 Fitness

  • Complimentary state-of-the-art fitness facilities
  • Accessible seven days a week, 24 hours a day
  • Personal viewing screens (i.e., LCD TV) on all cardio equipment
  • 32” Flat-panel TV

 Retail

  • Sleek retail display adjacent to registration
  • Innovative shelving with vibrant lighting
  • Features specialty waters, sweet treats and delectable snacks

 The AC by Marriott would be the first lifestyle hotel in the market. The Marriott room supply is under-supplied in comparison to its primary competitor, Hilton.  Market demand is outpacing supply.