Located on Williams Avenue between Monroe Street and Lowe Avenue, CityCentre at Big Spring 
is an authentically chic mixed-use development in Huntsville’s Central Business District. The eclectic blend of shops, services, restaurants and events adds a new dimension to the downtown experience. CityCentre is a critical component of the rejuvenated urban core that makes Huntsville the South’s top mid-sized city. Its prime location creates a synergy within the CBD and amplifies the consumer’s experience. The newly constructed Lowery Boulevard is a four-lane, divided road that provides a direct path to CityCentre and creates a pedestrian-friendly environment. The CBD’s largest employer and the second largest in the state, Huntsville Hospital Health System (HHHS) is located less than one mile from CityCentre. HHHS is home to some of the best physicians in the country and is the 3rd largest publicly-owned hospital system in the nation with more than 1,800 beds and 12,000 employees. Huntsville Hospital, the anchor of downtown, includes 941 beds serving North Alabama and Tennessee. Huntsville’s compelling and approachable urban core sparks curiosity, creates connections and establishes an authentic and eclectic community through on going interactive events.

Big Spring Park is the centerpiece of community-oriented, seasonal cultural events such as concerts and movies in the park, ice-skating, the popular tinsel trail and music and arts festivals. The adjacent Von Braun Center sells over 769,000 tickets annually for sporting events, concerts and performing arts. This pedestrian-oriented environment inspires an inviting synergy that extends connectivity to nearby Publix-anchored Twickenham Square and other surrounding businesses and historic neighborhoods  home to tinkering artisans, engineers and medical professionals. From foosball to food trucks, bikes to beers, concerts to chalk art, tastings to meals, putt-putt to pinball, the CBD plays well with everyone.

Huntsville, consistently recognized as one of the best places to live and work, is home to a highly rated, internationally diverse and affluent population. It successfully assimilates the rich heritage of Southern hospitality with innovative high-tech ventures and cultural variety. As a major employment center, Huntsville generates a daytime population of over 750,000 people and over the past decade the Huntsville MSA has accounted for over 24% of the population growth in Alabama. As the regional employment center for Northern Alabama, the City of Huntsville is the regional leader in providing North Alabama with employment opportunities, retail destinations, and healthcare services.Nearly 17% of workers in the MSA hold a job in a STEM field (science, technology, engineering or mathematics), making it the third most technical workforce in the country. Nearby Cummings Research Park and Redstone Arsenal combine for a total of 24 million square feet of office space. U.S. Army Redstone Arsenal employs 39,000 people who manage $50 billion in annual contracts. Over 66% of Huntsville’s population has college degrees. The student population tops 11,800 with most students living in and around The University of Alabama in Huntsville, Calhoun Community College and Oakwood College. The U.S. Space & Rocket Center attracts 630,000 visitors annually.