Doradus is currently developing a 179 key Home2Suites on land it has purchased in a mixed-use development in Uptown Charlotte.
Brand Overview
The Home2 Suites by Hilton launched its development in January 2009 and opened the first hotel in 2011. By the year-end 2014, it opened its 45th hotel and has 68 planned openings in 2016. TheHome2 Suites is the fastest growing brand in Hilton’s history.
Brand Description
The Home2 Suites by Hilton is a mid-tier, extended-stay hotel brand designed with the budget-conscious traveler in mind. Typically built as 100-200 room units in urban, airport and suburban locations. The properties are designed to appeal to both business and leisure travelers in the rapidly expanding extended-stay segment and is ideal for corporate clients seeking to place their employees on extended assignment. Every guest can choose from studio or one-bedroom suites, featuring contemporary design elements, studio kitchens, and flexible-use space.
Relative Positioning
The Home2 Suites by Hilton is Hilton’s mid-tier extended-stay brand. It is positioned below Homewood Suites by Hilton by service level, product features, and rate level. What differentiates it are fresh contemporary design elements, multi-functional community spaces and a comfortable and familiar environment for its guests. It is intended to achieve a rate premium to competing brands based on a superior product offering and the strength of Hilton’s brand recognition and distribution footprint.
Signature Elements and Guest Offerings
Key aspects of the Home2 Suites are: